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Mitte Cultural District Promotional Video Wins Gold in 2021 International dotCOMM Awards by Brownsville’s Own Viva Media Group!

The Mitte Cultural District is nestled in the heart of Brownsville, Texas and was the vision of the Roy F. & Joann Cole Mitte Foundation when they provided funding for the Dean Porter Park restoration in 1998. The downtown area was designated as a “Cultural District,” it would provide the impetus to promote and enhance historical, cultural, educational and family activities.

It is the art and cultural walkable shopping district for our historic downtown Brownsville and is a hidden gem that needed to be showcased the right way. After about a decade of being under-funded due to the decline in attendance and support, all of the entities in the Mitte Cultural District decided to pull together as a team and reached out to Brownsville Community Improvement Corporation (BCIC) for funding to try to save their organizations.  

Having experienced working with Viva Media Group, a local & established marketing company, on multiple professional projects to promote the Children’s Museum of Brownsville throughout the years, their director Mr. Felipe Peña recommended that since they only had one shot to do it right and make it happen then Viva Media Group should be the creative partner.

After much review and many interviews, the board of directors decided to team up with the Viva Media Group team and commissioned them to create a promotional video. This project would highlight local area attractions and amenities to complement the kickoff of the ongoing Historic Downtown Brownsville Revitalization Project.

Viva Media Group prepared a script in both English & Spanish and starting directing & filming for two weeks at over twelve locations. After a few rounds of editing, a final video version was ready for presentation. It was shared with the Mitte Cultural District Board of Directors at a private screening hosted by the Gladys Porter Zoo in Brownsville, Texas. Everyone loved it. 

With unanimous approval and a blessing from the Mitte Cultural District Board of Directors, the video was launched online for the world to see. It has been an essential asset in promoting our beautiful and historic community ever since. 

The video provided a Brownsville experience through a creative aerial perspective for the first time. It gave local folks an opportunity to reconnect with Brownsville all over again and showed new viewers a unique preview and introduction to the amazing history, culture, architecture and overall beauty of the beloved City of Brownsville, Texas.

In conclusion, Congratulations Viva Media Group, on bringing home the Gold Award from the 22nd Annual International dotCOMM digital awards in the YouTube Video Category with the “Official Mitte Cultural District Promo Video”!

The dotCOMM Awards is an international competition honoring excellence in web creativity and digital communications and is one of the highest, highly coveted and most respected recognitions in the industry. The competition is unique in that it reflect the roll of creatives in the dynamic web that is transforming how we market and communicate products and services.

The Official Mitte Cultural District Highlight Video was co-directed by: Edward Rodriguez & Guillermo Chapa. Powered by:

VIVA Brownsville and VIVA the Mitte Cultural District!!!



“Dean Porter Park is situated on 25 beautiful acres with a walking and fitness trail, 13 free picnic cabanas, the Sam’s Memorial Pool and a splash pad for kids.

The park is also home to the Ringgold Civic Pavilion that is available for special events. During the Christmas season, a timeless Holiday Village showcases quaint little cottages, decorated inside and out.

The Camille Playhouse brings Broadway and exciting live theatre to Brownsville. It’s one of the busiest and most respected theaters in South Texas.

The Children’s Museum of Brownsville is the only one of its kind in South Texas. It offers an educational environment conducive to play, discovery and imagination. They’re destined to have fun while visiting this magical place.

You’ll also find The Costumes of the America’s Museum featuring a changing collection of the native dress of almost every country in the Western Hemisphere.

Down the block you’ll find a Historic Battlefield Trail and Southern Pacific Linear Park, home to the local Farmer’s Market and the unique Brownsville Museum of Fine Art which is full of regional, national and international photographs, drawings, paintings and a sculpture garden.

Stop by the big fountain at Washington Park and make a wish. The popular Sombrero Festival is held here annually. 2min 05secs

The Old City Cemetery, established in 1853, is an outstanding historical landmark. Visit today for a friendly ghost tour.

See Spanish Colonial architecture at the Historic Brownsville Museum where an exhibit is an 1871 Baldwin wood-burning, narrow gauge railroad locomotive, the last one in the world of its kind.

The Mitte Cultural District has something for everyone. 

Head to Brownsville, take the 6th street exit. 

You’ll love all you CAN See and Do!”


Brownsville’s semi-tropical climate is recognized as one of the most delightful in the nation. The city has an average temperature of 74 degrees and an average rainfall of 25.55 inches. Average relative humidity is 75.25%. The comfortable year-round climate provides for an abundance of recreational fun and activities.

Residents regularly visit Matamoros and South Padre Island as both places are only minutes away. Brownsville’s population is quickly approaching 200,000 and growing. Our sister city of Matamoros has a population in excess of 750,000. As the seat of Cameron County, we are a city rich in history and one of the fastest growing areas in the United States.

The City of Brownsville Today Brownsville is the largest city in the Rio Grande Valley with a population of approximately 185,000. It covers nearly 150 square miles and has some 350 miles of paved streets. With an assessed valuation of more than $7.5 billion, the city has nearly quadrupled its wealth in the past 15 years. Brownsville is proud of our past and annually hosts thousands of tourists who not only take in the history but the climate and proximity to Mexico as well. Follow the City of Brownsville at and on Facebook.




Laurie Ray – Dean Porter Park Renovation, Inc. / Holiday Village

David Merrill – Dean Porter Park Renovation, Inc

Liza Benson – Director / Costumes of the Americas Museum

Felipe Pena III – Director / Children’s Museum of Brownsville

Martie DiGregorio – President / Camille Playhouse

Roy De los Santos – Director / Sombrero Festival Ltd

Dr. Patrick Burchfield – Director / Gladys Porter Zoo

Tara Putegnat – Director / Brownsville Historical Association

Deyanira Ramirez – Director / Brownsville Museum of Fine Art

Damaris McGlone – Director / COB Parks and Recreation

  • Special thanks to the great folks at the BCIC for funding this great project.

VIVA MEDIA GROUP – Development & Marketing Director: Edward James Rodriguez- Chief Creative Officer: Guillermo Chapa III


Special thanks to the great folks at the BCIC for funding this great project. In addition, many thanks to our talented video team here at VIVA Media Group for a job well done! 


Big thanks to the MCD location Directors!


Special Thanks to the BROWNSVILLE COMMUNITY IMPROVEMENT CORPORATION for investing in this amazing project for our community! – Special thanks to the MITTE CULTURAL DISTRICT board of directors for their faith and support.  Viva Mitte Cultural District & Viva Brownsville!

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